I'm a dev planning to launch an indie project in the next 6 months. I tick the first two points and agree with the rest. However, this one has me thinking.
>Bad customers will take a lot of your time and might steer your product/company in the wrong direction.
This is a tricky one and it might vary a lot. I think that early on in your startup you will want to onboard as many new customers as possible. At some point you will have enough customers to be able to segment them in groups. On one end you will have customers who use your product a lot, give you constructive product feedback and are low touch. On the other end you will find customers who are high touch and take a lot of your time. They are unhappy although you are doing everything you can to make them happy. You might also feel that their feedback is steering your product in a direction that isn't aligned with your mission. These is one type of customer that I would consider a "bad" customers. (Note: there are other types of bad customers.)
Great post with excellent info. I’d like to add something a sales person once told me. They stated that most sales happen after seven touches. By touch they mean, a newsletter, advert, blog post, chat at a conference etc...
Thanks for the kind words Patrick! It's true you need multiple touch points to generated an opportunity, things like: email, phone, linkedin, twitter etc... I am thinking of sharing more data about omni channel outreach results and what we found with Amplemarket. 🙂
I'm a dev planning to launch an indie project in the next 6 months. I tick the first two points and agree with the rest. However, this one has me thinking.
>Bad customers will take a lot of your time and might steer your product/company in the wrong direction.
How do you figure bad customers?
This is a tricky one and it might vary a lot. I think that early on in your startup you will want to onboard as many new customers as possible. At some point you will have enough customers to be able to segment them in groups. On one end you will have customers who use your product a lot, give you constructive product feedback and are low touch. On the other end you will find customers who are high touch and take a lot of your time. They are unhappy although you are doing everything you can to make them happy. You might also feel that their feedback is steering your product in a direction that isn't aligned with your mission. These is one type of customer that I would consider a "bad" customers. (Note: there are other types of bad customers.)
Great post with excellent info. I’d like to add something a sales person once told me. They stated that most sales happen after seven touches. By touch they mean, a newsletter, advert, blog post, chat at a conference etc...
Thanks for the kind words Patrick! It's true you need multiple touch points to generated an opportunity, things like: email, phone, linkedin, twitter etc... I am thinking of sharing more data about omni channel outreach results and what we found with Amplemarket. 🙂